Bristol Myers Squibb
Hoffmann - La Roche
Pfizer |
Project: |
Design and Execute Marketing and Press Efforts for New Products |
| Results: |
Wrote Marketing material
Produced Mobil Marketing Campaigns
Served as the Public Relations Director for the Southern Central Region of the United States
Successfully Managed Award Winning PR campaign |
|
| Waldorf Astoria |
Project: |
European marketing Campaign |
| Results: |
Designed an exclusive marketing program entitled, "The Waldorf Collection" to be used to attract additional business from the European market now and in the future |
|
| Stevie Nicks Biography |
Project: |
Strategic Development
Marketing Public Relations |
| Results: |
Sold Out 1st printing in month one, through Marketing and PR efforts
Successfully pitched and negotiated NYC publishing house agreement on behalf of client
Successfully solicited celebrity book jacket participation |
|
| Top Supply Chain Management Company |
Project: |
Designed National & International Branding Campaign
Marketing Campaign Design and Execution
Public Relations Director |
| Results: |
Developed Website that attracted Global Recognition and New Business
Wrote and Designed all Marketing Material
Coordinated National & International Press efforts in 10 countries: US, Japan, China, India, Russia, Ukraine, Brazil, Argentina, Romania and Canada
Successfully Booked the CEO on high-profile International Speaking Engagements
Negotiated new product interest from Global Vendors |
|
| Dallas Black Dance Theatre |
Project: |
Design and Implement National Awareness and Branding Campaign
Implement Fundraising Gala Strategy |
| Results: |
Established and Coordinated the Involvement of President Nelson Mandela
Concept Creator & Executive Producer, World Impact Awards Honoring Nelson Mandela with Concert by Patti LaBelle
Wrote and Designed all marketing material
Pioneered new viral internet marketing and branding campaign
Successfully Established Celebrity National Advisory Board |
|
| Kimpton Hotels |
Project: |
Dallas Palomar Hotel: Creator & Executive Producer of Grand Opening Event & Generate Media Coverage |
| Results: |
Managed "Art in Motion" Brand Campaign for Kimpton Hotel integrating it through event, media and retail strategies
Pitched and Secured sponsorship dollars to offset client costs
Generated national, regional and local Press Coverage
Event won:
Special Events Magazine National Award Winner 2007
"BEST EVENT ENTERTAINMENT CONCEPT & EXECUTION"
Elizabeth Bashara of Bashara Concepts, Event Designer and Producer
International Special Events Society (ISES) National Award Winner 2007
"BEST ENTERTAINMENT PRODUCTION" of the Year
Elizabeth Bashara of Bashara Concepts, Event Designer and Producer
Houston ISES Award Winner 2007
"BEST ENTERTAINMENT PRODUCTION" of the Year
Bashara Concepts, Event Designer and Producer
Dallas ISES Award Winner 2007
"BEST ENTERTAINMENT PRODUCTION:
Bashara Concepts, Event Designer and Producer |
|
| Peter Lowe Success Arena Events |
Project: |
Media Relations
Public Relations |
| Results: |
Managed Public Relations efforts for various event dates
Supported the press efforts of:
Mikhail Gorbachev
Margaret Thatcher
the late, Christopher Reeve
George and Barbara Bush
Larry King
the late, Paul Harvey
...and many more |
|
| Victim Relief ministries |
Project: |
Strategic Development Marketing
Public Relations |
| Results: |
Secured corporate and strategic partners including: Homeland security offices, District Attorneys, Police Chief and members of Giuliani Partners.
Coordinated fundraising events in NYC and Dallas
National and Local media coverage |
|
| Perla Marre |
Project: |
Brand Director
Public Relations Director |
| Results: |
Directed all Public Relations activities for the couture shoe line and their launch into the United States
Client won the prestigious "Glass Slipper Award" (Couture Division) at the Vegas Shoe Show year one of corporate roll-out |
|
| NYC Marathon |
Project: |
Marketing and Sponsorship - 3 years |
| Results: |
Successfully generated and/or managed million dollar, multi-year sponsorship deals
Assisted with NYC Marathon Event Production Logistics
Created unique televised marketing campaigns for sponsorships
Created original and additional first-time NYC Marathon events to generate additional national coverage, consumer attendance and revenue generating opportunities. |
|
| NFL Alumni - Atlanta |
Project: |
Marketing & Public Relations Development |
| Results: |
Successfully and creatively negotiated national advertising campaigns at no cost to client
Developed strategy to take company brand to a wider market through advertising, events, viral efforts and broadened media
Created unique and one-of-a-kind fundraising campaigns for clients that garnered wide attention and broke records from one of the largest and most popular selling institutions
Created new revenue streams for the organization
Increased Celebrity participation from 15 to a waiting list of over 200
Expanded broadcast contacts and media efforts to include 2-5 media bookings a week
Established new, participatory and functional Board (interviewed and approached strategic Board Members) and directed monthly Board Meetings
Directly responsible for negotiating several large events, sponsorships and cross company promotions |
|
| PBR |
Project: |
Direction Public Relations for Dallas Event
Development of Co-marketing Opportunities |
| Results: |
Client received more media coverage in our city, than any other city in their touring schedule
Created and implemented co-marketing events with local professional sports teams for Dallas/Ft. Worth regional area to increase awareness, press and ticket sales |
